Software you own. Built by one person.

I'm Keaton Hargett. I build software small businesses own instead of rent: custom tools that replace per-seat SaaS, AI automation and agents, AI lead generation, and websites wired into all of it. I work out of Dallas–Fort Worth, TX with owner-operated businesses here and across the country.

The clearest example is my own company. I co-own FreshKey, a wholesale real estate business, and I built the CRM and cold-call dialer it runs on. That replaced a per-seat stack we were paying for every month. Same thing I build for clients: the part of the business that matters, built once, owned outright.

I did not come to this through a computer science program. I came to it from building an audience. I started @OKSTProbs as an Oklahoma State fan account and grew it into one of the most recognized in the conference, launched The ProbsCast, and worked on Pokes With A Purpose, OSU's NIL collective. Posts of mine were picked up and shared by Barstool Sports and Old Row.

That work taught me something a software course does not: attention is earned in the first two seconds, and most small businesses waste both of them. On the website, on the phone, on the follow up nobody sends. Every system I build has the same job a good post does. Say the specific thing, quickly, to the specific person.

So I learned to build. Every project listed under Work started as an empty file. No themes, no page builders, no template with a logo swapped in. When a job needs more than a brochure, like logins, payments, a database you can query, or an agent that answers the phone after hours, I build that too.

You get one person. The one who scopes it is the one who builds it, the one who launches it, and the one who picks up when you call about it eight months later.